We are currently working with the Arts Council on a new initiative. The ‘ILM Mentoring Scheme’ will promote a spectrum of emerging artists from different genres to new audiences, by giving them and the small independent labels which release them a focused platform at ILM UK events in 2016/17. We have selected four labels with unique emerging artists to feature at ILM events, and will cover costs for these labels to attend our events. All artists involved in the scheme produce exciting work that is experimenting with new techniques or blurring boundaries between art, performance and music. We aim to develop the labels and artists skills in promotion and audience building by including mentoring activities with established independent labels, opportunities to earn income and involvement in creating the press, social media and digital campaigns to promote their presence at the ILM events and releases throughout the year.
The artistic idea behind the activity is that there is a diversity of excellent artists in the independent scene that are not yet reaching large audiences or finding a sustainable way to produce work. We want to help these artists and labels grow and benefit from exposure to interested independent music audiences, via an established music event and online platform.
In the long term, we aim to support, sustain and grow the work of independent artists and labels by offering mentoring, providing platforms for promotion and sales, new revenue streams and strengthening their links to the community of independent labels to allow knowledge exchange.